Key information
Avis uses cookies on its website. A cookie is a small text file that is stored by your browser and allows it to remember information between web pages and browser sessions. Avis uses a number of “first party” cookies created and used by the Avis website and some “third party” cookies created by “third parties” on our website. These allow us to remember each part of the booking when you visit the site, remember customer details and display relevant content based on your preferences and journeys. Cookies also help us to understand user preferences on our website, which means we can improve your experience of using our website.
Cookies can only store text, which is always anonymous and usually encrypted. Avis will never store any personal information in a cookie.
What are cookies?
Cookies are small text files generated by the websites you visit, which store session data that may later be available on the website. The data allows the site to store your information between pages and to analyse the way you use the site.
Cookies are secure – they can only store information that is placed by the browser, which is information that the user has entered into the browser or that is included in a page request. They cannot run code and cannot be used to gain access to your computer. If a website encrypts information in a cookie, only that website can read that information.
There are two different types of cookies: session and persistent. They are used for different purposes and contain different information.
Session cookies contain information that is used in your current browser session. These cookies are automatically deleted when you close your browser. Nothing is stored on your computer after you close the website.
Persistent cookies are used to store information that is used between visits. This data allows websites to recognise that you have returned to the website and respond accordingly. Persistent cookies have a lifetime value set by the website, which can vary from a few minutes to several years.
Why use cookies?
The site uses cookies to save the session you make through the site, tracking your booking details and whether you have logged in. They are used to allow us to display products relevant to your chosen trip.
Web analytics cookies from our partners Google and Adobe allow us to track customer interactions on this website. This gives us valuable insights that allow us to improve our website and the products and services we offer.
We also work with partners who record third party cookies that will be used by advertisers on other websites to serve relevant ads based on your browsing history. These cookies do not store personal information that allows other websites to identify
Disabling and deleting cookies
All web browsers allow you to restrict cookie behaviour or disable cookies in your browser settings or options. You can find instructions on how to do this in the ‘Help’ menu of your browser.
You can also use your browser to view the cookies on your computer and delete a selected list or clear them all together.
Cookies are text-only files that can be opened and read. The data they contain is often encrypted, corresponding to the web session, so they cannot be used anywhere other than the website on which it was written.
If cookies are turned off, you will not be able to make a reservation on the Avis website. Disabling cookies will also affect the tracking of your activities through the site, but will not stop analytics code from recognising your visit.
What cookies does the Avis website create?
The session cookies that Avis writes include data used by the web server hardware, which server is processing your session, your authentication status (against the Avis customer database) and booking information.
Persistent cookies created by the Avis website are used by our technology partners. They are used to recognise traffic to the site that is returning users, not new customers. The information that is stored is used to provide you with relevant advertisements on other websites. Deleting these cookies does not affect your experience or the functionality of the Avis website.